Not all numbers are equal. Focus on the ones that predict growth.
Key metrics
- Reach: how many unique people saw your content
- Engagement rate: (likes + comments) ÷ followers × 100
- Saves: shows content is useful
- Shares: strongest sign of value for reach
- Follows per post: how well content converts
- Profile visits and link clicks: interest in your brand
- Watch time and completion rate for Reels
Vanity metrics
Follower count and likes alone can be misleading, especially if followers are fake.
Benchmarks
Engagement rates vary by size. Smaller accounts usually have higher rates. Check yours with our Engagement Rate Calculator and read good engagement rate.
Track monthly
Use a simple spreadsheet with reach, followers, engagement rate and top post.
Read Instagram reach and impressions.
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