These metrics sound similar but tell different stories.
Definitions
- Reach: unique accounts that saw your content
- Impressions: total times content was shown (older metric)
- Views: Instagram has been moving to “views” as the main metric across formats, counting times content was played or displayed
Why views can exceed reach
The same person can see a post several times.
Which to track
- Reach for audience growth
- Views for content performance
- Engagement and follows for quality
Read Instagram reach and metrics.
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