Reach is the number of unique accounts that saw your content.
Reach vs impressions
- Reach: unique accounts
- Impressions/views: total times content was displayed, including repeats
Why reach matters
More reach means more chances for follows, engagement and sales.
How to increase reach
- Post Reels consistently
- Create shareable and saveable content
- Use relevant hashtags and keywords
- Post at the right time with our Best Time tool
- Collaborate
- Avoid recommendation-limited content. Check Account Status
Track reach
Insights → Accounts reached. Compare followers vs non-followers reached.
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