A good hashtag strategy puts your content in front of people who care about your topic.
Step 1: Research
Look at hashtags used by top accounts in your niche and by your customers.
Step 2: Build sets
Create 3–4 hashtag sets for different content types.
Step 3: Mix sizes
- 2–3 broad
- 4–6 niche
- 2–3 local or community
- 1 branded
Our Hashtag Generator builds this mix automatically.
Step 4: Place them
Caption or first comment.
Step 5: Track
Insights shows reach from hashtags on posts.
Mistakes
- Irrelevant trending tags
- Banned tags
- Same 30 tags every time
Read how hashtags work and hashtag strategy.
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