You do not need a professional camera. A good phone and smart editing are enough.
Best apps
- Lightroom Mobile: precise colour and light control, presets
- Snapseed: free and powerful, great for spot fixes
- VSCO: film-style filters
- Canva: text, collages and layouts
- Instagram’s built-in editor: quick adjustments
Editing hacks
- Straighten horizons and lines
- Lift shadows slightly for brighter photos
- Adjust white balance so whites look white
- Add a little clarity or texture for detail
- Do not over-saturate skin tones
- Use the same preset for a consistent feed
Shooting tips
- Natural light near a window
- Clean the lens
- Shoot at eye level or slightly above for food
- Use the rule of thirds grid
Avoid
Heavy filters that make products look different from reality.
Read Instagram filters and feed design tips.
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