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Instagram Collaboration: How to Use Collab Posts and Partnerships

Collaboration is one of the fastest free ways to reach new, relevant people.

Collab posts

When creating a post or Reel, tap Tag people → Invite collaborator. Once they accept, the post appears on both profiles and shares likes and comments.

Finding partners

  • Similar audience, different offer (yoga teacher + healthy cafe)
  • Similar size accounts
  • Shared values and style

Collaboration ideas

  • Joint tutorial or challenge
  • Interview or Q&A Live
  • Takeovers
  • Joint giveaway
  • Product bundle launch

How to pitch

Personal message, a specific idea and what each side gets. See DM templates.

Make it work

Agree on dates, captions and who posts what. Both promote in stories.

Read influencer outreach.

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