Good influencer outreach is about fit, not fame. A smaller creator whose audience matches your customers will often outperform a celebrity.
Step 1: Define your goal
Awareness, sales, app installs or content? The goal decides the type of creator and the deal.
Step 2: Find creators
- Search hashtags your customers use
- Look at who your followers already follow
- Check tagged posts on competitor pages
- Use influencer platforms
Step 3: Vet them
- Engagement rate: check with our Engagement Rate Calculator
- Comments: real conversations or generic emojis?
- Audience location: mostly Indian if you sell in India
- Past brand work: quality and disclosure
Step 4: Reach out
Personalise every message. Use our outreach templates.
Step 5: Brief clearly
Share key messages, do’s and don’ts, deadlines and usage rights, but leave room for the creator’s style.
Step 6: Measure
Use unique discount codes or links to track sales, and ask for screenshots of story insights.
Grow your own page too
Influencer traffic converts better when your profile already looks active. ViralSocialUp helps keep your follower base growing with real people.
Grow your Instagram with real people
ViralSocialUp finds people who are genuinely interested in your niche. No bots, no password needed. Check your free growth preview first.