Filters and effects can make content more fun and consistent, if used with restraint.
Feed photo filters
- Upload a photo.
- Swipe through filters at the bottom.
- Tap a filter again to adjust its strength.
- Use Edit for brightness, contrast and more.
Story and Reels effects
Open the camera and swipe through effects at the bottom, or tap the effects icon to browse by category: beauty, colour, funny, AR.
Save effects
Tap an effect’s name and save it for later.
Tips
- Use one consistent look for your feed
- Lower filter strength for natural results
- For products, avoid filters that change colours
- Disclose heavy beauty filters when reviewing skincare or makeup
Editing beyond filters
See photo editor apps.
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