Tagging connects your post to other accounts. Used well, it brings new viewers.
Tag in a post
On the final screen, tap Tag people, tap the photo and search for the account. You can tag up to 20 accounts.
Tag in a Reel
Tap Tag people before sharing.
Mention in a caption or comment
Type @ followed by the username.
Tag in stories
Use the @ Mention sticker or type @username in text.
Collab posts
Use Invite collaborator so the post appears on both profiles.
Tag products
Business accounts with shopping can tag products.
Best practices
- Tag only people or brands actually in the content
- Tag brands you are wearing or using; they may reshare
- Do not mass-tag strangers. It counts as spam
Control who tags you
Settings → Tags and mentions. See hide tagged photos.
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