Insights tell you what is working. You need a business or creator account.
Where to find Insights
Profile → Professional dashboard. Or tap View insights under any post.
Overview metrics
- Accounts reached: unique people who saw your content
- Accounts engaged: people who interacted
- Total followers: growth and demographics
Content metrics
- Reels: plays/views, watch time, likes, comments, shares, saves
- Posts: reach, impressions, profile visits, follows
- Stories: reach, navigation, replies, link clicks
Audience
Top cities, age, gender and most active times.
What to do with it
- Find your top 5 posts by follows and saves
- Identify common topics and formats
- Make more of those
- Post at your followers’ active times
Free extra tools
Engagement Rate Calculator and Best Time tool.
Read Instagram metrics.
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