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How to Turn Off a Business Account on Instagram

You can switch back to a personal account anytime.

How to switch

  1. Go to your profile and tap the menu.
  2. Tap Account type and tools.
  3. Tap Switch to personal account.
  4. Confirm.

What you lose

  • Insights data
  • Contact buttons
  • Scheduled posts and promotions
  • Shopping and some monetisation tools

What stays

Your posts, followers and messages.

Why switch back?

  • You want a private account
  • You no longer run a business
  • You prefer a simpler experience

Consider a creator account instead

If you are an individual who wants Insights but not business features, a creator account may suit you. See account types.

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