Questions turn followers into participants. Here is how to ask them well.
Use the Questions sticker in stories
- Create a story and tap the sticker icon.
- Choose Questions.
- Type your prompt, such as “Ask me anything about skincare”.
- Share. Responses come privately to you.
Share answers
Tap a response to share it in a new story with your answer. Only the question is shown, not the person’s name.
Ask questions in captions
End posts with a specific question. “What do you think?” is weak. “Which of these three would you try first?” is strong.
Ask in DMs and group chats
Use polls and questions in broadcast channels or group chats for close communities.
Good question prompts
- What should I post next?
- What is your biggest struggle with ___?
- Rate this from 1–10.
- What is one tip you would add?
- Tell me your favourite ___.
Turn answers into content
Group common questions into Reels, carousels or a Live Q&A. This content often performs well because it answers real needs.
Read Instagram poll ideas and story ideas.
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