Referral traffic is visitors who arrive on your website from another site, including Instagram.
Where Instagram traffic comes from
- Bio link
- Story link stickers
- Product tags
- Ads
- Links in DMs
How to track it
- Add UTM parameters to your links (utm_source=instagram, utm_medium=bio or story)
- Check your analytics tool for sessions from Instagram
- Compare conversions by source
Increase referral traffic
- Clear call to action: “Shop the full collection – link in bio”
- Story link stickers daily
- A landing page that matches the post
- Fast mobile pages
Measure quality
Look at bounce rate, time on site and sales, not just visits.
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