A theme gives your feed a recognisable look.
Theme ideas
- Minimal white: clean backgrounds, lots of space
- Warm earthy: browns, beiges, natural light
- Bright and bold: strong colours, high contrast
- Pastel: soft pinks, blues and lilacs
- Dark and moody: deep shadows, rich tones
- Vintage film: grain and faded colours
- Desi festive: gold, maroon and marigold tones
Choose your theme
Match your brand personality and audience. A kids’ toy store and a luxury jeweller need different themes.
Keep it consistent
Same preset, same fonts on graphics, repeated colour accents.
Evolve slowly
Change themes gradually to avoid confusing followers.
Read aesthetic accounts.
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