Instagram shows how many people saw your post, but not who.
What you can see
- Who liked the post (unless hidden)
- Who commented
- Total views and reach (business and creator accounts in Insights)
- Story viewers (names, for 48 hours)
What you cannot see
- Names of people who viewed a post or Reel without interacting
- Who viewed your profile
Useful metrics instead
- Reach: unique accounts that saw the post
- Views/plays: total times it was seen
- Saves and shares: signs of value
- Profile visits and follows from the post
Apps that claim to show viewers
They cannot. Avoid giving them access.
Read Instagram profile views and Instagram reach.
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