Your Instagram handle is your username with the @ symbol, such as @viralsocialup. It is unique to your account.
Handle vs name
- Handle (username): unique, used in your profile link and mentions
- Name: shown on your profile, can be anything and does not need to be unique
Handle rules
- Up to 30 characters
- Letters, numbers, periods and underscores only
- No spaces or other symbols
- Cannot start or end with a period
How to create a great handle
- Short and easy to say
- Matches your brand or name
- Same across platforms
- Avoid random numbers
See username ideas and check availability.
Share your handle
Put it on packaging, your website and other social profiles. Read Instagram URL.
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