A professional account (Business or Creator) is free and unlocks tools that help you grow.
What you get
- Insights on reach, followers and best times
- Contact buttons and a category on your profile
- Ads and promotions
- Access to tools like our Growth Preview
How to switch
- Open your profile and tap the menu (☰).
- Go to Settings and activity → Account type and tools.
- Tap Switch to professional account.
- Choose Creator (for people) or Business (for brands and shops).
- Pick a category and finish.
Business or Creator?
Choose Business if you sell products or services. Choose Creator if you are an influencer, artist or public figure. You can switch later.
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