A short conversation before a collaboration saves a lot of trouble later. Here are the questions to ask, from both sides.
Questions brands should ask influencers
About the audience
- Where are most of your followers from?
- What is the age and gender split?
- What is your average reach on Reels and stories?
- Can you share recent Insights screenshots?
About content
- What type of content performs best for you?
- Have you worked with similar brands? Can we see examples?
- How do you like to receive a brief?
- How many revisions are included?
About terms
- What are your rates for a Reel, a carousel and stories?
- Can we reuse the content on our page or in ads? For how long?
- What is the timeline from brief to posting?
- How will the partnership be disclosed?
Questions creators should ask brands
- What is the goal of this campaign?
- Who is your target customer?
- Are there must-say points or things to avoid?
- What is the budget and payment timeline?
- Do you need exclusivity with competitors?
- Who owns the content after posting?
- How will you measure success?
- Is there potential for a long-term partnership?
Verify before you agree
Check the creator’s real engagement with our free Engagement Rate Calculator and view their public profile with the Profile Viewer.
Learn more
See influencer outreach templates and influencer marketing campaigns.
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