There is not one algorithm but several, each for a different part of the app.
Feed and stories
Ranked mainly by:
- Your activity (what you like, share, save, comment)
- Your relationship with the poster
- Information about the post (how quickly it gets engagement, type, time)
- Information about the poster
Reels
Focus on entertainment and what you are likely to watch to the end, like, share or use the audio of. Many Reels come from accounts you do not follow.
Explore
Shows content from accounts you do not follow, based on what you engaged with before.
Signals that matter most
- Watch time and completion
- Shares (especially DM sends)
- Saves
- Likes and comments
How to work with it
- Hook in the first second
- Make shareable content
- Post consistently
- Engage with your community
- Avoid watermarks and recycled content
- Stay within recommendation guidelines
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