The Explore page shows each user posts from accounts they do not follow yet, chosen by Instagram based on their interests. Landing there can bring thousands of new viewers in a day.
How Explore decides what to show
Instagram has explained that Explore ranking is based mainly on:
- Post popularity: how quickly people like, comment, share and save a post.
- Interaction history: whether the viewer has engaged with similar content.
- Information about you: how people interact with your account in general.
Content that breaks Instagram’s Recommendation Guidelines is not shown on Explore, even if it is popular.
8 steps to increase your chances
1. Stay in one clear niche
The algorithm needs to understand who your content is for. Mixed topics confuse it.
2. Make Reels
Reels get a large share of Explore space. Keep them 15–45 seconds with a strong hook in the first second.
3. Aim for saves and shares
Tutorials, checklists, carousels with tips and relatable memes get saved and sent to friends, which are strong signals.
4. Post when your followers are online
Early engagement matters. Find your best window with the Best Time to Post tool.
5. Use relevant hashtags and keywords
Use 5–15 specific hashtags and put keywords in your caption and on-screen text. Our Hashtag Generator helps you pick a balanced mix.
6. Reply to comments quickly
Conversations in the comments in the first hour keep the post active.
7. Use original audio or trending audio wisely
Trending audio can help, but original voice-over content often gets better retention.
8. Avoid things that hurt reach
Watermarks from other apps, recycled content, engagement bait like “comment YES” and banned hashtags can reduce distribution.
Check if it is working
In Insights, open a post and look at accounts reached from Explore. Track this weekly. Our Engagement Rate Calculator helps you compare posts.
Get in front of the right people
Explore rewards accounts that already have an engaged, relevant audience. ViralSocialUp helps you build that audience by showing your profile to real users interested in your niche.
Grow your Instagram with real people
ViralSocialUp finds people who are genuinely interested in your niche. No bots, no password needed. Check your free growth preview first.