Contests differ from giveaways: winners can be chosen by skill or creativity, not just luck.
Types of contests
- Random draw: every valid entry has an equal chance
- Judged: best photo, caption or video wins
- Vote-based: followers vote via likes or story polls
Picking a winner
- Random: use a reputable comment picker tool or a recorded spreadsheet draw
- Judged: set criteria in advance and use 2–3 judges
- Vote-based: state the voting window and rules clearly
Rules to publish
- Start and end dates
- How to enter
- Eligibility (age, location)
- How winners are chosen and contacted
- Statement that Instagram is not involved
Announce fairly
Post results publicly, tag winners and keep screenshots of the draw.
Read giveaway picker and how to do a giveaway.
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