For many Indian businesses, DMs are where sales happen.
Organise your inbox
Business accounts get Primary and General tabs plus Requests. Move important chats to Primary.
Saved replies
Settings → Business tools → Saved replies. Create shortcuts for prices, delivery and payment details.
FAQs and auto-replies
Set frequently asked questions that appear when someone starts a chat. Meta Business Suite offers more automation.
Labels
Label chats like “New order,” “Paid,” “Follow up.”
Reply fast
Quick replies increase sales. Aim for under a few hours.
Move to WhatsApp when needed
Add a WhatsApp button for orders and payments.
Tone tips
- Friendly and clear
- Use the customer’s name
- Confirm details in writing
Never share sensitive info in DMs
Do not ask for card details or OTPs.
Read Instagram DMs and DM templates.
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