When a creator is paid or gifted by a brand, the content should be clearly disclosed. Instagram’s branded content tools make this easy.
What the Paid Partnership label does
It adds “Paid partnership with [brand]” under the creator’s name. The brand can see performance data and may boost the content as an ad.
How to add it
- Before posting, tap Advanced settings or Tag people → Add paid partnership label.
- Turn on Add paid partnership label.
- Tag the brand partner.
The brand may need to approve the creator in its settings.
Why disclose
- It is required by Instagram’s policies
- Advertising guidelines in India expect clear disclosure of paid promotions
- It builds trust with your audience
Tips for creators
- Use the label plus #ad or #collab in the caption for clarity
- Only promote products you believe in
Tips for brands
- Approve creators so you can see insights
- Boost top-performing branded content
Read influencer marketing strategies.
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