Influencer marketing platforms help brands find creators and help creators get paid deals. Here is how to use them well.
What these platforms do
- Searchable databases of creators by niche, location and audience
- Campaign management, briefs and approvals
- Contracts and payments
- Performance reports
For brands: choosing a platform
- Does it cover Indian creators in your niche?
- Does it show audience location, age and engagement, not just follower count?
- Can you check for fake followers?
- How are payments and content rights handled?
Before you hire anyone, check their real engagement with our free Engagement Rate Calculator or view their profile with the Profile Viewer.
For creators: getting picked
- Complete your profile with niche, rates and a media kit
- Keep your engagement rate healthy
- Deliver on time and communicate clearly
- Ask for permission to use brand work in your portfolio
Beyond platforms
Many deals still happen through direct outreach. Use our outreach email templates.
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