Instagram has become a big shopping destination in India, from fashion to home décor. Here is how it works for buyers and sellers.
For buyers: how to shop safely
- Tap product tags on posts or Reels to see details and prices.
- Visit the brand’s website through the link in bio or product page.
- Many small sellers take orders over DM and WhatsApp.
Safety checklist
- Check the account’s age, posts and real comments.
- Look for a website, GST number or business address.
- Prefer cash on delivery or payment through a trusted website for new sellers.
- Be careful with “too cheap to be true” prices.
- Never share OTPs.
For sellers: setting up
- Switch to a Business account.
- Create a product catalogue through Meta Commerce Manager if Instagram Shopping is available for your business and region.
- Tag products in posts and Reels.
- Add a clear “How to order” highlight.
Content that sells
- Product in use, not just on a plain background
- Customer reviews and unboxing videos
- Size guides and FAQs in highlights
- Limited-time offers in stories
Read how to sell on Instagram for a deeper guide.
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