Reactions are a quick way to acknowledge messages.
React to a message
Double-tap a message to send a heart, or tap and hold to choose another emoji.
Change your quick reaction
Tap and hold a message → + → choose a new default.
Remove a reaction
Tap the reaction under the message and tap to remove.
React to stories
Tap a quick reaction emoji when viewing a story.
For creators and brands
React to fan messages you cannot reply to in full. It shows you saw them. But reply properly to customer questions.
Read Instagram DMs.
Grow your Instagram with real people
ViralSocialUp finds people who are genuinely interested in your niche. No bots, no password needed. Check your free growth preview first.