Influencers earn from several streams, not just sponsored posts.
Income streams
- Sponsored posts and Reels
- Affiliate commissions
- UGC for brand ads
- Own products: courses, presets, merchandise
- Services: coaching, consulting, photography
- Subscriptions and gifts where available
- Events and appearances
What affects rates
- Niche (finance and tech often pay more)
- Engagement rate
- Audience location
- Content type and usage rights
Influencer tiers
- Nano: 1K–10K
- Micro: 10K–100K
- Macro: 100K–1M
- Mega: 1M+
Rates vary widely, so build a media kit and price based on results.
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