Carousels let you post up to 20 photos or videos in one post.
Why carousels work
- People spend more time swiping
- If someone does not swipe, Instagram may show the next slide later
- Great for saves
Types of carousels
- Tips and tutorials
- Before and after
- Photo dumps
- Product collections
- Story-style sequences
Design tips
- Strong first slide with a clear promise
- One idea per slide
- Consistent design
- Last slide with a call to action
Photo dump tips
Mix close-ups, wide shots, candid moments and one surprising photo.
Size
1080 × 1350 (4:5) for maximum screen space.
Read post templates.
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