Thousands of Indian businesses sell mainly through Instagram. Here is how to do it well.
Set up
- Business account with contact buttons
- Bio: what you sell, price range, delivery area, how to order
- Highlights: Catalogue, Prices, Reviews, Delivery, Returns
- WhatsApp Business linked
Product content
- Clear photos on a simple background
- Videos showing size, texture and use
- Customer photos and reviews
- Price in the caption or “DM for price”
Sales process
- Customer DMs or comments
- Reply quickly with saved replies
- Share payment link or UPI details
- Confirm order and dispatch time
- Share tracking
- Ask for a review
Build trust
- Show your packing and team
- Offer COD for new customers if possible
- Clear return policy
- Respond to complaints publicly and politely
Grow sales
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Read shop on Instagram and use Instagram for business.
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