A content calendar removes daily stress and keeps your posting consistent.
What to include
- Date and time
- Content pillar
- Format (Reel, carousel, story, Live)
- Topic and hook
- Caption and hashtags
- Status (idea, shot, edited, scheduled)
Build it in an hour
- Mark festivals, launches and sale days for the month.
- Pick your posting days (e.g. Mon, Wed, Fri, Sat).
- Assign a pillar to each day.
- Fill in topics using our Reels Ideas Generator.
- Batch-write captions with our Caption Generator.
Sample weekly rhythm
- Monday: educational Reel
- Wednesday: carousel tips
- Friday: behind-the-scenes Reel
- Saturday: customer story or offer
- Daily: stories
Tools
Google Sheets, Notion, Trello or Meta Business Suite’s planner.
Review monthly
Move high-performing formats into more slots. Read content pillars.
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