A fair winner selection keeps your giveaway trusted. Here is how to do it.
Before you pick
- Close entries at the time you announced.
- Remove entries that broke the rules (did not follow, fake accounts).
- Export or list the valid entries.
Ways to pick a winner
- Random comment picker tools: paste the post link and the tool picks a random comment. Choose reputable tools that do not need your password.
- Spreadsheet method: list entries, use a random number formula and record your screen.
- Live draw: pick the winner on Instagram Live for full transparency.
Verify the winner
Check that the winner follows the rules and is a real account. Have a backup winner in case they do not reply within 48 hours.
Announce it well
- Post a story tagging the winner.
- Update the original caption with the winner’s name.
- Thank everyone and tease the next giveaway.
Legal basics
State the rules, eligibility, end date and that Instagram is not associated with the giveaway.
Read how to do a giveaway and contest pickers.
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