Influencer Outreach Email Templates That Get Replies

A good outreach email is short, personal and clear about what you want. Whether you are a brand reaching out to creators or a creator pitching a brand, these templates will help you get more replies.

Five rules before you hit send

1. Personalise the first line. Mention a specific post you liked.
2. Say what you want in one sentence. Product review, Reel, story mention or long-term partnership.
3. Share the value. Fee, free product, commission or exposure, stated honestly.
4. Keep it under 150 words. People read emails on phones.
5. Give an easy next step. “Can I send over the details?” works well.

Template 1: Brand to creator (paid collaboration)

Subject: Collab idea for your skincare Reels

Hi [Name],

Loved your Reel on [topic]. The way you [specific detail] was really helpful.

I am [your name] from [brand]. We make for [audience]. We would love to work with you on one Reel and two stories in [month], with a fee of [amount] plus products.

Would you be open to it? Happy to share the brief.

Thanks, [Name]

Template 2: Brand to creator (gifting)

Subject: Can we send you our new ?

Hi [Name], your content on [topic] fits our new launch perfectly. We would like to send you to try, with no obligation to post. If you love it, we would be thrilled with an honest review. Can I get your shipping details?

Template 3: Creator to brand (pitch)

Subject: [Your handle] x [Brand]: Reel idea for your festive launch

Hi [Name],

I create [niche] content for [number] followers, mostly [age] in [cities]. My Reels average [views] views and a [rate]% engagement rate.

I have an idea for your : [one-line concept]. I can deliver one Reel plus three stories by [date].

Media kit attached. Would you like to discuss?

Calculate your exact engagement rate with our free Engagement Rate Calculator before you pitch.

Template 4: Follow-up

Subject: Re: [original subject]

Hi [Name], just bringing this to the top of your inbox. Happy to adjust the idea to your plans. Thanks!

Wait 4–5 days before following up, and stop after two follow-ups.

Template 5: Instagram DM version

Hi [Name]! Big fan of your [topic] posts. We are [brand] and would love to collaborate on a paid Reel. What is the best email to send details?

Make yourself easy to say yes to

Brands check your profile before replying. A clean bio, consistent feed and steady growth help. If you want more of the right people discovering your profile, see how ViralSocialUp works.