User-generated content (UGC) is content made by your customers or fans.
Why UGC works
- Real people build trust
- Endless fresh content
- Customers feel valued
How to get more UGC
- Ask: “Tag us when it arrives”
- Create a branded hashtag
- Run contests
- Include a card in packaging
- Feature customers in stories
Repost properly
- Ask permission
- Credit the creator
- Use Collab posts or repost features
Paid UGC
Hire creators to make content for your ads. See UGC creation.
Read social proof.
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