Instagram ads put your brand in front of exactly the people you choose.
Ad formats
- Reels ads
- Story ads
- Feed photo and video ads
- Carousel ads
- Explore ads
Setting up
- Create a Meta Business account and ad account
- Connect your Instagram
- Install the Meta Pixel on your website
- Choose an objective in Ads Manager
Targeting
Location, age, interests, behaviours, custom audiences (website visitors, customers) and lookalikes.
Budget
Start with ₹300–₹500 per day per campaign and test for a week.
Creative tips
- Vertical video
- Hook in the first second
- Show the product in use
- Clear offer and call to action
Measure
Cost per result, return on ad spend and conversion rate.
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