Instagram is a free photo and video sharing app owned by Meta. It is used by individuals, creators and businesses to share, discover and connect.
Main features
- Feed posts: photos, videos and carousels of up to 20 items.
- Reels: short vertical videos with music and effects; the main way to reach new people.
- Stories: photos and videos that disappear after 24 hours, with stickers like polls and questions.
- Highlights: stories saved permanently on your profile.
- Direct Messages: private chats, group chats and voice notes.
- Live: real-time video broadcasts.
- Explore: recommended content from accounts you do not follow.
- Broadcast channels: one-to-many updates from creators.
- Notes: short status updates in the inbox.
- Shopping: product tags and catalogues for businesses.
- Threads: a separate text-based app linked to your Instagram.
Account types
Personal, creator and business. See account types.
How people use it
- Keeping up with friends
- Following creators and brands
- Discovering products and places
- Learning skills through short videos
Getting started
Create a profile, pick a niche if you want to grow and read how Instagram works. Our free tools help you write bios, captions and hashtags.
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