Instagram Live lets you talk to followers in real time. It builds trust faster than almost any other format.
How to go live
- Tap the + button and swipe to Live.
- Add a title so people know what the Live is about.
- Choose your audience if the option is available (public or a practice/private mode).
- Tap the Live button to start.
Invite a guest
Tap the camera icon with a plus to invite someone watching, or request to join a friend’s Live. Lives with guests show to both audiences.
Before you go live
- Schedule it. Create a scheduled Live a day or two ahead so followers get a reminder.
- Announce it in stories with a countdown sticker.
- Plan three talking points so you never run out of things to say.
- Check light, sound and internet. Wi-Fi is safer than mobile data.
During the Live
- Greet people by name as they join.
- Repeat the topic every few minutes for new viewers.
- Pin a comment with the key link or offer.
- Answer questions and keep energy high.
After the Live
Save it or share the replay, then cut the best moments into Reels.
Ideas for Lives
- Q&A sessions
- Tutorials and demos
- Product launches
- Interviews with customers or experts
- Behind-the-scenes tours
Get more people to show up
Live views depend on how many engaged followers you have. Read Instagram Live views and grow a real audience with ViralSocialUp.
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