Instagram groups are private spaces inside DMs. Used well, they turn followers into a loyal community.
Types of groups on Instagram
- Group chats: up to 250 members can talk to each other.
- Broadcast channels: one-to-many messages from a creator to followers who join. See our broadcast channels guide.
- Close Friends: a private story audience, not a chat. See Close Friends.
How to create a group chat
- Open DMs and tap the new message icon.
- Select people and tap Create group chat.
- Name it and set an image.
- In group settings, control who can add members.
Ways to use groups for growth
- Early access to launches for top customers
- A creator support group in your niche to share tips
- Feedback groups to test content ideas
- Event or workshop groups
Avoid engagement pods at scale
Groups where everyone likes and comments on each other’s posts on command can look like coordinated inauthentic behaviour. Read about Instagram pods before joining.
Keep groups healthy
Set rules, remove spam quickly and do not add people without asking.
Grow the community that fills your groups
ViralSocialUp brings real people interested in your niche to your profile, so your groups grow with the right members.
Grow your Instagram with real people
ViralSocialUp finds people who are genuinely interested in your niche. No bots, no password needed. Check your free growth preview first.